Templates
Create reusable email templates for your campaigns, workflows and transactional emails
Templates are stored in the Plunk dashboard and can be used in campaigns, workflows and transactional emails.
Designing templates
Templates can be created using the built-in editor or by uploading your own HTML.
Personalization
You can use contact data to personalize your templates by using the handlebars syntax {{ key }}, where key is the contact data key.
Always Available Variables
These variables are always available in your templates, regardless of custom contact data:
| Variable | Description |
|---|---|
{{id}} | The contact's unique identifier |
{{email}} | The contact's email address |
{{unsubscribeUrl}} | URL to the unsubscribe page |
{{subscribeUrl}} | URL to the subscribe/resubscribe page |
{{manageUrl}} | URL to the preferences management page |
Fallback Values
You can provide fallback values for variables that might not be set:
Hello {{firstName ?? 'there'}}!If firstName is not set, this will render as "Hello there!"
Special Fields
The following fields are reserved by Plunk but can still be used.
| Variable | Description |
|---|---|
{{subscribed}} | Contact's subscription status (true/false) |
{{locale}} | Contact's preferred locale (e.g., 'en', 'fr', 'es') |
Previewing templates
You can preview your templates by selecting a contact in the preview window. This will allow you to see how the template will look for that specific contact, with their data populated.
Templates types
There are two types of templates in Plunk. Each type is treated at the same priority when sending emails, you should not pick one type over the other based on deliverability or performance.
| Type | Description |
|---|---|
| Marketing | Automatically includes a Plunk-hosted unsubscribe page and footer. Will not be sent to contacts who are unsubscribed |
| Transactional | Does not include any way to unsubscribe. Will be sent to any contact, regardless of subscription state |